August 25, 2026
Creators are carrying the growth and getting the worst of the terms
Advertising through creators is heading for $44 billion. The split has not moved to match.
Insights
What we are reading and thinking
Analysis of where digital advertising is actually going, written by the people building in it.
Longer pieces on the technology and economics of digital advertising. We
write these because thinking in public is how we find out whether we are right.
Attention and measurement
All →Topics are mapped; articles are being written.
Creator economy
All →August 18, 2026
Why we do not run an auction on the supply side
Auctions are excellent at discovering a price and terrible at telling a creator what they will earn.
Infrastructure
All →September 22, 2026
Where the money actually went in 2025
Digital advertising had a very good year. Reading the format split tells you which parts of it were actually growing.
September 15, 2026
Thirty-six cents on the dollar
The ANA's transparency benchmark is the most uncomfortable document in programmatic advertising, and it got slightly worse this year.
September 1, 2026
India’s advertising market is now mostly digital, and that changes the argument
Digital passed the halfway mark in Indian advertising. The interesting part is which formats took the share.
Privacy and trust
All →September 8, 2026
The privacy plan the industry spent five years on has been cancelled
Third-party cookies are staying, Privacy Sandbox is gone, and the strategy everyone built around has quietly evaporated.