Your brand is not what you sell. It is an investment.
What you sell are products and services. The perceptions and associations that you build with people over time, is what constitutes your brand. You can invest in creating superior attributes around the product or service. And people will appreciate them. But the social value of your brand can only be created by investing in the people who associate with your brand.
Values We Believe
Marketing is no longer about the stuff that you make, but about the stories you tell.Seth Godin
Your brand is a story unfolding across all customer touch points.Jonah Sachs
People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.Malorie Lucich
Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.Marc Mathieu
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