Questions we are asked

We build advertising infrastructure — the systems that connect brands wanting to reach an audience with the creators and publishers who have one. Two platforms run on it: Ravaki for advertisers and Tejaki for creators. Both are in closed testing.

Greater Kailash II, New Delhi, India.

Two things. We process no viewer personal data — not minimised, not anonymised, not collected — because the creative is assembled locally and never calls out to a viewer's device. And we pay creators on verified delivery at a rate stated before they accept the work, rather than on a share reconciled afterwards.

No. Ravaki and Tejaki are both in closed testing with a small group. We are not quoting a general availability date, because we would only have to move it.

Tell us who you are and what you would use it for, through the contact page. We add people to the testing group as capacity allows.

It is where a campaign is planned, funded, run and measured, organised around return on ad spend rather than impression counts. Deliberately narrow: a small set of formats, self-serve, and reporting that leads with what the money returned.

You receive an offer at a stated rate, accept or decline it, deliver, and are paid on verified delivery. There is no auction to lose. Our first format is overlay inventory for live streamers, composited locally in the broadcast tools you already use.

Live streamers are the first group we are building for, not an afterthought. The initial format works through existing broadcast software.

No. There is no ad call from a viewer's device, and therefore no tag, pixel, cookie or device identifier. Targeting is contextual — whose audience, never which individuals.

That would be an overstatement, and we are careful not to make it. We hold no viewer personal data. We do hold personal data about creators, publishers and advertisers we work with — you cannot contract with somebody or pay them otherwise. Our privacy policy sets out exactly what and for how long.

People who ask why something works the way it does before asking how to use it, who would rather ship at eighty percent and fix it in daylight, and who want ownership rather than a task list. Where you studied matters much less.

Yes. The fellowship is a twenty-six week, four-sprint programme built for people early in their career or moving in from another field. It is hands-on from the first week.

Yes, and many of the best applications come from exactly there. Programmatic advertising is narrow enough that almost nobody arrives pre-trained. Tell us why the space interests you.

You may. Tell us which tools you used, what you asked them, and whether you agree with the result. If you did not use any, say that too. Neither answer counts against you — concealing it would.

Yes. We publish work from researchers, analysts and practitioners. Read the editorial standards, then send a proposal to contributions@blowtrumpet.com.

media@blowtrumpet.com. We aim to reply within two business days. We can talk about the industry and the technology; we cannot yet give launch dates, customer names or figures.

Yes — ir@blowtrumpet.com. We are concentrating on building, and we will not be discussing figures or roadmap detail at this stage.