September 22, 2026
Where the money actually went in 2025
Digital advertising had a very good year. Reading the format split tells you which parts of it were actually growing.
Blowtrumpet Technologies
Category: Infrastructure
September 15, 2026
Thirty-six cents on the dollar
The ANA's transparency benchmark is the most uncomfortable document in programmatic advertising, and it got slightly worse this year.
September 1, 2026
India’s advertising market is now mostly digital, and that changes the argument
Digital passed the halfway mark in Indian advertising. The interesting part is which formats took the share.