Campaigns measured by what they returned

Ravaki is where advertisers and agencies work. It is built around one
question — what did this campaign return — and it is deliberately narrow about everything else.

What it does

• Campaign setup without the archaeology. A small, well-chosen set of formats
  rather than a settings screen you need a certification to operate.
• One price, stated up front. You fund a campaign and you know what it costs.
  There is no separate schedule of deductions to reconcile later.
• Reporting that leads with return. Delivery and verification are there, but
  the number at the top is the one you will be asked about.
• Pacing and spend visibility. Where the budget has gone, in something closer
  to real time than a monthly statement.

Who it is for

Direct-to-consumer brands running their own media. Agencies running campaigns for several
advertisers at once and needing them to stay separate. Teams who would rather have four formats
that work than forty that need explaining.

Where it is

Ravaki is in closed testing. We are working with a small number of advertisers while we get
the measurement right, and we are not quoting a launch date, because we would only have to move
it.

If you want to be told when that changes, register interest.