Editorial standards

What we publish, how we get permission, when we take things down, and what you may do with it.

These guidelines apply to everything Blowtrumpet Technologies publishes — the websites, case studies, research, blog posts, documentation, social channels and anything issued to media. They apply to our own staff and to anybody writing for us.

1 · Consent

Nobody appears in our content without agreeing to it in advance, in writing.

• People. Names, photographs, video, voice, quotes and job titles are used only with the written consent of the person concerned, who sees how they will appear before it is published.
• Organisations. No advertiser, agency, creator, publisher or partner is named — in a case study, a press statement, a logo wall or a list of who we work with — without that organisation’s written consent.
• Consent is specific. Agreeing to appear in one piece is not agreement to appear in a different one, in a different medium, or indefinitely.
• Consent is withdrawable. Anyone who has consented may withdraw. We will remove or anonymise the content, and we will not ask them to justify the decision.
• Nobody is pressured. Consent is never a condition of a commercial relationship, a rate, a role or an application. Declining has no consequence.
• Employees and candidates. Staff photographs, quotes and stories are used only with consent given freely, and withdrawable on leaving.

2 · Privacy-first disclosure

Our central claim is narrow and we state it exactly, every time: Blowtrumpet processes no viewer personal data — not minimised, not anonymised, not collected. Advertising creative is composited locally before broadcast, so there is no ad call: no tag, pixel, SDK, cookie, device identifier or viewer-side request. Targeting is contextual by counterparty.

We will not let that narrow claim drift into a broader one. We are a data fiduciary for the people we do business with — creators we pay, business contacts at advertisers — and any content that touches privacy says so in the same breath.

In practice this means: no personal information about any individual in examples, screenshots or demonstrations; synthetic data only; no customer or creator data used to illustrate anything, even where it has been de-identified, unless the subject has consented to that specific use.

3 · Approval before publication, and access for those featured

Anybody featured in our content gets to see it before it goes out — the full piece, not a summary — with enough time to respond properly, and a named person to respond to.

Where a piece quotes or describes a client, creator or partner, it is not published until they have confirmed in writing that they are content with it. Where somebody asks for a factual correction, we make it. Where they ask for a change of emphasis, we discuss it, and if we cannot agree we do not publish.

Content produced under a licence — photography, research, third-party material — is published only within the terms of that licence, and we keep the record of it.

4 · Removal, updating and end of life

We take responsibility for content after it is published, not only when it is written.

We will remove or update published content when:

• Someone withdraws their consent.
• A product, feature or programme reaches end of life, or a commercial relationship ends and the party asks us to remove references to it.
• A policy, product design decision or architectural position changes, so that what we published is no longer true.
• We find a factual error.
• Publication creates a risk to somebody’s safety or privacy that was not apparent before.

How we do it. Material changes carry a dated note saying what changed and why. Factual corrections are marked as corrections rather than edited silently. Where something is removed entirely, the page states that it was removed and when, unless the removal is itself a privacy matter. Pages describing a retired product are marked as historical rather than quietly deleted, so that anybody relying on them knows where they stand.

Regular review. Published claims about how our systems work are reviewed on a regular cycle and whenever an architectural decision changes, and anything that has stopped being accurate is corrected or withdrawn. A claim that was true when written and is not true now is still a false claim.

Requests: editorial@blowtrumpet.com. We respond within five working days and act promptly where the request is from the person or organisation concerned.

5 · Reuse and republishing

You may, without asking: quote extracts with attribution and a link to the original; cite and link to our research, including in commercial work; and reproduce figures and tables from our published research with attribution and their caveats intact.

Please ask first before republishing a full article or research paper, translating it, putting it behind a paywall, or reproducing it in a format where the original cannot be linked. We usually say yes.

Please do not: present our material as your own; alter it so that its meaning or its qualifications change; use it to imply that we endorse you, your product or your organisation; or republish content we have corrected or withdrawn without carrying the correction.

Journalistic reporting and quotation, academic citation and fair dealing under the Copyright Act, 1957 are unaffected by anything above.

Requests: editorial@blowtrumpet.com.

6 · Copyright

We publish only material we own or are licensed to use, and we keep the licence record. Stock and commissioned photography is used within its licence. Third-party material is quoted within fair dealing and attributed.

If you believe we have used your work without permission, write to legal@blowtrumpet.com with enough detail to identify it. We will investigate promptly and remove it while we do, rather than after we have finished arguing about it.

Content you submit to us — guest articles, research, community posts — remains yours. What we may do with it is set out where you submitted it, and unsolicited material is covered by our Unsolicited Idea Submission Policy.

7 · Trade marks and logo use

Blowtrumpet™, Ravaki™, Tejaki™ and State of Ads™ are trade marks of Blowtrumpet Technologies. Nothing here transfers any right in them.

Permitted without permission (nominative use). You may use our word marks to refer to us or our products truthfully — in journalism, research, comparison, compatibility statements or factual description — where the reference is accurate, no more than is needed to identify what you mean, uses the plain word mark and not our logo, and does not suggest we endorse you.

Use the name as an adjective where you can, never in the plural or possessive form of the mark itself, and keep our spelling and capitalisation.

Attribution line: *Blowtrumpet, Ravaki, Tejaki and State of Ads are trade marks of Blowtrumpet Technologies.*

Disclaimer where any association might be read in: *[Your organisation] is not affiliated with or endorsed by Blowtrumpet Technologies.*

Requires our written permission. Any use of our logos or brand marks — in advertising, packaging, a product interface, signage, merchandise, event material or a website header. Any co-branding, badge or “works with” claim. Any use in a company name, product name, domain name, social handle or app store entry.

Never permitted. Altering a logo, recolouring it, animating it, or combining it with other elements. Using a mark or a name confusingly similar to ours. Using our marks in a way that is misleading, disparaging, unlawful or likely to suggest a partnership, certification or endorsement that does not exist. Registering a mark, name or domain that incorporates ours.

Partner and programme badges exist only under a separate written agreement.

Permission and questions: legal@blowtrumpet.com. Permission, where given, is limited, non-exclusive, non-transferable and revocable.

8 · Disclosure and honesty in what we publish

• Paid content is labelled as paid content, prominently and in plain words, wherever it appears. We support self-regulation of advertising in India and follow the Advertising Standards Council of India’s disclosure framework, including for influencer and creator content.
• Commercial interest is declared. Where we write about something we stand to gain from — and on these properties that is often — we say so in the piece.
• Claims are substantiated. We do not publish a performance, outcome or market figure we cannot source, and research claims carry their method and their limitations.
• No fabricated endorsements, invented testimonials, synthetic reviews or case studies presented as real when they are illustrative. An illustrative example says so at the top.
• AI-assisted content is disclosed where a tool did substantive work, and a human is accountable for every published word either way.
• Stealth is not a licence to mislead. There is a great deal we do not disclose while in closed testing. We say “we do not disclose that” rather than implying an answer.

9 · Who is accountable

Every published piece has a named owner inside the company. Questions, corrections, consent withdrawals and takedown requests all go to editorial@blowtrumpet.com and are answered by a person, not a form.