September 20, 2026
Early monetisation for a creator who has not scaled yet
An illustrative scenario: what it takes for a mid-sized streamer to earn before they hit a platform threshold.
Case studies
Problems, worked through
How particular problems in digital advertising play out, and what a workable answer looks like.
A note on what these are. Our platforms are in closed testing,
so these are not accounts of live customer results and should not be read as claims about one.
They are industry-general scenarios — real problems, described honestly, with the reasoning we
would apply. When we have results we can publish, we will publish those instead and say so
plainly.
September 13, 2026
An advertiser trying to find out where the money went
An illustrative scenario: reconstructing a programmatic supply path, and why it is so difficult.
September 6, 2026
Advertising in a category where compliance comes first
An illustrative scenario: running campaigns where the rules about data are stricter than the rules about creative.
August 30, 2026
Interactive formats and the attention they ask for
An illustrative scenario: designing a format that people choose rather than endure.
August 23, 2026
Gamification that is not a dark pattern
An illustrative scenario: the line between a loop that rewards people and one that exploits them.