Our websites have been rebuilt

We have rebuilt our public web estate. Six properties now run on a single
shared theme and design system, and — more importantly — each one now talks to the audience it is
actually for.

The previous arrangement had all of our sites serving substantially the same corporate
content. Creators arriving at Tejaki read about our company. Advertisers arriving at Ravaki read
the same. That was not useful to anybody.

What changed

• Blowtrumpet is the corporate site — what we are doing, our research, our
  news, and our open roles.
• Ravaki addresses advertisers and the problems they actually have.
• Tejaki is for creators and publishers.
• State of Ads carries our industry research and engagement.
• The Edit remains the founder’s blog.

All of it runs on one design system, which means a change to a component reaches every
property rather than six near-copies drifting apart.

Also worth saying

Our privacy policy has been rewritten properly. The previous version was, embarrassingly, close
to the default template. The new one states plainly what we hold, what we do not, and what you
can ask us to do about it.