Blowtrumpet Editorial Standards & Guidelines
Purpose
Blowtrumpet’s editorial standards ensure that all published content—whether produced in-house or contributed by guest authors—aligns with our mission, vision, and ethical approach to advertising, technology, and community engagement.
Our goal is to create content that is authoritative, insightful, responsible, and engaging, while fostering innovation, transparency, and social impact.
Core Philosophies
- Value Creation at Every Stage
Every piece of content should provide value to its audience—whether advertisers, creators, researchers, or the general public. Insights, learnings, and actionable ideas must be clear and purposeful. - Ethical Responsibility
Content must respect privacy, legality, and mental well-being. Avoid intrusive, manipulative, or misleading messaging. Uphold ethical standards in line with our product philosophy. - Transparency & Accuracy
All statements, statistics, and examples should be verifiable and credible. Cite sources where applicable, disclose assumptions, and avoid ambiguity that could mislead readers. - Innovation & Forward-Thinking
Encourage discussion on new technologies, deep-tech, AI, immersive media, gamification, and creator economy innovations. Content should explore future horizons and emerging solutions responsibly. - Community-Centric
Promote collaboration, inclusivity, and respect. Avoid content that could alienate, bully, or harm any audience segment. Foster creativity, curiosity, and constructive dialogue. - Interactivity & Engagement
Where possible, content should be engaging and actionable. Use examples, case studies, visuals, and gamified formats to enhance comprehension and participation.
Content Types & Focus Areas
- Insights Articles:
Deep dives into trends, emerging technologies, AI, gamification, attention metrics, immersive advertising, and the future of digital media. - Blog & News Posts:
Timely updates, commentary on industry developments, community news, research highlights, and company progress, emphasizing growth, learning, and transparency. - Guest Contributions:
Thought leadership pieces aligned with State of Ads, Care & Impact, Community Development, and emerging innovations. - Case Studies:
Factual or semi-anonymized stories demonstrating past work, consultative approaches, or product development, emphasizing learning, adaptation, and measurable outcomes.
Editorial Standards
- Clarity & Readability
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- Use concise, professional language.
- Avoid jargon unless explained.
- Use headings, lists, and visuals for structure.
- Tone & Voice
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- Professional, authoritative, and approachable.
- Reflect Blowtrumpet’s values: innovation, ethical responsibility, collaboration, and growth.
- For guest authors, maintain editorial alignment with our mission and principles.
- Accuracy & Verification
- Fact-check data, quotes, and references.
- Attribute sources clearly.
- Correct errors promptly upon discovery.
- Originality & Attribution
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- Content must be original or properly credited.
- Avoid plagiarism, duplicate publishing, or unverified claims.
- Privacy & Security
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- Never include personal or confidential information without consent.
- Comply with Blowtrumpet’s Privacy Policy and relevant laws.
- Inclusivity & Respect
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- Avoid discriminatory, offensive, or harmful language.
- Promote constructive discussion, encourage diversity of ideas, and protect vulnerable groups.
Submission & Review Process
- Proposal Submission
- Include article title, brief abstract, author bio, and intended audience.
- Specify content type (Insights, Blog, Case Study).
- Editorial Review
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- All submissions are reviewed for alignment with mission, ethics, accuracy, and clarity.
- Feedback is provided for revisions, if necessary.
- Approval & Publication
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- Approved content is scheduled and formatted for web publication.
- Authors receive credit and, where appropriate, links to professional profiles.
Quality Metrics
- Alignment with Blowtrumpet philosophy (innovation, ethics, community).
- Readability and engagement potential.
- Originality and contribution to knowledge.
- Accuracy and verifiability of data.
- Audience value—does the content educate, inform, or inspire actionable insights?
Contact for Editorial Matters
- General Inquiries: editorial@blowtrumpet.com
- Guest Contributions & Submissions: contributions@blowtrumpet.com
- Feedback & Feature Requests: new@blowtrumpet.com