Collaborate with
Blowtrumpet
to redefine
Digital Engagement.
Advertising can be more than attention-grabbing
it can be cognitively and emotionally responsible. At Blowtrumpet, we are committed to exploring how immersive, gamified advertising experiences impact mental health, attention, and engagement.
Traditional digital advertising relies heavily on interruptive mechanisms
pop-ups, autoplay videos, banners — that temporarily capture attention but increase stress, cognitive load, and digital fatigue.
Our mission is to combine ethical advertising with empirical research
producing insights that benefit:
- Audiences, by creating mentally sustainable content.
- Brands, by building trust and long-term engagement.
- The Industry, by shaping evidence-based, responsible advertising standards.
psychologists and
mental health experts
researchers and
technologists
We are inviting researchers, psychologists, and behavioral scientists to partner with us on projects that study the intersection of advertising, gamification, and audience well-being.
The Problem
“ Traditional digital advertising relies heavily on interruptive mechanisms — pop-ups, autoplay videos, banners — that temporarily capture attention but increase stress, cognitive load, and digital fatigue.”
Our Approach
Flip the model:
Voluntary Engagement – Users choose to participate in interactive ad experiences.
Cognitive Stimulation – Challenges and gamified elements encourage active participation, learning, and flow.
Emotional Well-Being – Ads are designed to reduce negative psychological load and foster positive associations.
Our Mission
Combine ethical advertising with empirical research, producing insights that benefit:
Audiences, by creating mentally sustainable content.
Brands, by building trust and long-term engagement.
The Industry, by shaping evidence-based, responsible advertising standards.
We are actively exploring projects
across multiple dimensions
Contribute to the next generation of ethical ad-tech and establish thought leadership at the intersection of marketing and psychology.
Publish joint research, whitepapers, or case studies with Blowtrumpet’s backing and data support.
Psychological Impact
How game-based advertising affects attention, engagement, and emotional response.
Gamification in Ads
Identifying which mechanics foster curiosity, motivation, and flow without cognitive overload.
Behavioural Science
Measuring the effects of interactive challenges versus traditional ad formats on memory retention and recall.
Ethical Advertising Metrics
Developing frameworks to quantify well-being alongside traditional KPIs like RoAS.