Mental Health & Advertising Research

Traditional digital advertising relies heavily on interruptive mechanisms — pop-ups, autoplay videos, banners — that temporarily capture attention but increase stress, cognitive load, and digital fatigue.

Blowtrumpet’s approach flips the model:

• Voluntary Engagement – Users choose to participate in interactive ad experiences.
• Cognitive Stimulation – Challenges and gamified elements encourage active participation, learning, and flow.
• Emotional Well-Being – Ads are designed to reduce negative psychological load and foster positive associations.

Our mission is to combine ethical advertising with empirical research, producing insights that benefit:

• Audiences, by creating mentally sustainable content.
• Brands, by building trust and long-term engagement.
• The Industry, by shaping evidence-based, responsible advertising standards.