Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire influencers to get out the word for you.
Influencers are also key opinion leaders. They are people who have invested time and effort in building trust with an audience, and create meaningful content that people like to visit and read before making decisions. Their influence can change perspective about news, current affairs, media happenings and product launches.
Not so long ago, digital marketing was about subtle messaging. Brands would set up well-crafted messages in hopes of winning a sale against competition. You would rarely find words like “authentic”, “organic”, and “genuine” in this era of marketing.
Increased consumer skepticism and an ever-increasing connection to digital content and user generated content has shifted the power from producer to consumer. The modern consumer not only expects but demands honesty.
In place of outdated brand messaging, authentic brands now focus on the human component by putting a face (or several) to the name of a brand. This type of genuine, relatable marketing promotes a connection with consumers and when done effectively, fosters long-term brand loyalty.