It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Monica, who has two children under six, works as an assistant manager, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.
Digital Activation allows you to leverage your content strategy across multiple channels to target different audiences and groups of people. This helps you generate greater returns on your content-strategy investments. It increases the reach of your digital footprint, and opens up your product / service to newer avenues and markets.
Our Digital activation solutions allow you to personalise your communication and present it to multiple grounded consumer communities through media channels, search marketing, social marketing and influencer programs. We help you share experiences and journeys, and build meaningful relationships.