Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It means that content marketing is a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant to them on a consistent basis.
Just because you are reading this on the internet, the first thing that comes to our mind when we think about content marketing is blogs, Twitter, Facebook and viral videos on YouTube.
However, Content Marketing is all about storytelling – and humans have told stories for as long as they could speak.
Our attention will always go to those who tell great stories.