Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online.
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire influencers to get out the word for you.
Digital Activation allows you to leverage your content strategy across multiple channels to target different audiences and groups of people. This helps you generate greater returns on your content-strategy investments. It increases the reach of your digital footprint, and opens up your product / service to newer avenues and markets.
There are numerous content management systems in the market that can enable you to do so. We are heavily invested in content, and close to the heart of bloggers and influencers is WordPress. As you get started with your digital strategy, you need a stunning website or blog that will be home to your content. We recommend having a website that is easy to navigate, quick to deliver your message and simple to manage.