What is Social Value Investment It’s the new buzzword in the world of Marketing Strategy – Value Investing. Global Leaders, Chief Executives, Political Figures, Thought Leaders in the emerging spaces are talking about it. Some are writing books on it. And yet there is a mystery around the Big Buzzword. What is “Social Value Investment?”…
Your social media marketing plan requires a stellar content strategy. Content is the underlying foundation that will provide a basis to all your digital marketing efforts, and helps engage people with your product or website. As a brand, you will be using multiple channels to increase the coverage of your digital presence. In order to…
The do’s and don’ts of reputation management. We like to face facts the way they are. Many internet marketers, while pitching to clients claim that the digital media presence and audience engagement will do wonders to turn around the way things are. But digital media comes along with certain limitations, and we will highlight them…
We discussed earlier, interesting connotations around how people try to unravel the mystery around social media. But over the years, while most have understood how social media is applied, many of us get stuck in trying to understand what is digital media. While some feel that digital media is a term synonymous with social media,…
If you happen to be the owner of an iPhone, iPad or iPod Touch that has been sold post Jan 30, 2013 you’re probably surprised to know that GMail does not work on your device, like it used to previously. Google decided to do away with free Exchange Support that was provided with your Google’s…
Smartphones and tablets are becoming commonplace with more people wanting to own one, and finding multiple uses for them. We have seen smartphones evolve from devices with basic features such as calendar notes, schedules, email sync and browsers that let you open small windows to the internet. The initial generation of phones were delicate devices…
There were times when the newspaper was the only regular source of updated information. Information would be sourced by journalists, and editors would piece the information together in the form of articles, paginate them and make them available in printed format. The distributor would aim at the quickest distribution of the printed matter across the…
Some of us would understand what happens when we get offers from consultants or developers who offer to set up your social media accounts for free, as an add-on to the basic service they charge you for. This is the case of typical dilemma a business owner or marketer will face while running price comparisons…
The question sounds cliche, especially on a site made by a firm that is dealing with products in the digital space. And the fact that you’re here reading about the question, we feel you’re probably just looking for a definition coming from us, and already knowing a great deal about what social media is. But…