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Category Archives: Applications

Social Value Investment

Applications, Design, News, Platforms, Regional EventsBy blowtrumpetMay 15, 2019Leave a comment

What is Social Value Investment It’s the new buzzword in the world of Marketing Strategy – Value Investing. Global Leaders, Chief Executives, Political Figures, Thought Leaders in the emerging spaces are talking about it. Some are writing books on it. And yet there is a mystery around the Big Buzzword. What is “Social Value Investment?”…

why-you-should-be-having-a-social-media-calendar-main

Why should you be having a social media calendar and how to build one?

Applications, PlatformsBy Blowtrumpet EditorDecember 15, 2016Leave a comment

Your social media marketing plan requires a stellar content strategy. Content is the underlying foundation that will provide a basis to all your digital marketing efforts, and helps engage people with your product or website. As a brand, you will be using multiple channels to increase the coverage of your digital presence. In order to…

where-digital-media-helps

Where digital media helps, and where it doesn’t

Applications, News, PlatformsBy Blowtrumpet EditorSeptember 2, 2015Leave a comment

The do’s and don’ts of reputation management. We like to face facts the way they are. Many internet marketers, while pitching to clients claim that the digital media presence and audience engagement will do wonders to turn around the way things are. But digital media comes along with certain limitations, and we will highlight them…

what-is-digital-media-image-of-smart-tv

What is Digital Media?

Applications, PlatformsBy Blowtrumpet EditorAugust 31, 2015Leave a comment

We discussed earlier, interesting connotations around how people try to unravel the mystery around social media. But over the years, while most have understood how social media is applied, many of us get stuck in trying to understand what is digital media. While some feel that digital media is a term synonymous with social media,…

free-push-email-for-your-iphone-ipad-or-ipad-touch

Free Email for your new iPhone, iPad or iPod Touch

Applications, Mobile, News, ReviewsBy Blowtrumpet EditorMay 22, 2013Leave a comment

If you happen to be the owner of an iPhone, iPad or iPod Touch that has been sold post Jan 30, 2013 you’re probably surprised to know that GMail does not work on your device, like it used to previously. Google decided to do away with free Exchange Support that was provided with your Google’s…

applification-of-the-internet-experience

App-li(fi)cation of the Internet

Applications, Mobile, PlatformsBy Blowtrumpet EditorMay 11, 2013Leave a comment

Smartphones and tablets are becoming commonplace with more people wanting to own one, and finding multiple uses for them. We have seen smartphones evolve from devices with basic features such as calendar notes, schedules, email sync and browsers that let you open small windows to the internet. The initial generation of phones were delicate devices…

what-are-you-reading

What are you reading?

Applications, News, ReviewsBy Blowtrumpet EditorJune 15, 2011Leave a comment

There were times when the newspaper was the only regular source of updated information. Information would be sourced by journalists, and editors would piece the information together in the form of articles, paginate them and make them available in printed format. The distributor would aim at the quickest distribution of the printed matter across the…

the-ticket-is-free-journey-not

The ticket is free, journey not

Applications, PlatformsBy Blowtrumpet EditorJune 6, 2011Leave a comment

Some of us would understand what happens when we get offers from consultants or developers who offer to set up your social media accounts for free, as an add-on to the basic service they charge you for. This is the case of typical dilemma a business owner or marketer will face while running price comparisons…

what-is-social-media

What is Social Media?

Applications, ReviewsBy Blowtrumpet EditorJune 5, 2011Leave a comment

The question sounds cliche, especially on a site made by a firm that is dealing with products in the digital space. And the fact that you’re here reading about the question, we feel you’re probably just looking for a definition coming from us, and already knowing a great deal about what social media is. But…

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