Blogging is a communications mechanism handed to us by the long tail of the Internet.
– Tom Foremski, Silicon Valley Watcher
We aim to provide you with insights about digital media and technology that you will not ordinarily find elsewhere. Some of the tips you will find here, will enable you to get started in the digital space at minimal cost.
Other instances might help you understand opportunities in the space for you to fix your strategy or implement in your life. We would like this space to be a learning environment and we welcome your comments and suggestions against every post.
Your social media marketing plan requires a stellar content strategy. Content is the underlying foundation that will provide a basis to all your digital marketing efforts, and helps engage people with your product or website. As a brand, you will be using multiple channels to increase the coverage of your digital presence. In order to…Details
As technopedia quotes, A business blog (b-blog) is a blog of published, informal online articles that are either included in a company’s internal communications system (intranet) or posted on the Internet for the public to read. Blogs started as a personal online publishing system which allowed individuals to express their opinion about a variety of…Details
This afternoon, we have a big announcement for you. And we are happy to announce, that we have integrated SSL into the servers for our website. If you are wondering what SSL means, we will be happy to take you through the basics, and what the implications of this move are to you. What is…Details
If you’re here reading this article, you’re probably someone who’s already burnt your fingers trying to use traditional SEO techniques and get your site ranked high among search results. And in the process, maybe you have been penalised by Google’s Panda or Penguin algorithms.Details
The do’s and don’ts of reputation management. We like to face facts the way they are. Many internet marketers, while pitching to clients claim that the digital media presence and audience engagement will do wonders to turn around the way things are. But digital media comes along with certain limitations, and we will highlight them…Details
We discussed earlier, interesting connotations around how people try to unravel the mystery around social media. But over the years, while most have understood how social media is applied, many of us get stuck in trying to understand what is digital media. While some feel that digital media is a term synonymous with social media, others get easily confused when terms like digital technology come into play and this results in a series of more questions.Details
In Part 1 of the series, we looked at the many components of the design strategy we are following with regard to our website. After establishing the basic foundation, we take the task up further in the re-iterative process that goes into creating user functionality and making the design compatible with changing trends in the market.Details
This post is part of a series relating to how you should be designing your digital media endeavours. It focusses on various aspects that you can consider while approaching a campaign or transitioning to digital media. We hope to provide you with useful information that could serve as a learning tool for both designers and business owners alike.
The first part of the series focusses on introducing you to good design practices, and aspects you can consider while designing for increased business and improving your search visibility.Details