In Part 1 of the series, we looked at the many components of the design strategy we are following with regard to our website. After establishing the basic foundation, we take the task up further in the re-iterative process that goes into creating user functionality and making the design compatible with changing trends in the market.
When you go about selecting features that you can incorporate into a web platform, you need to be very careful about the end result and resources required in order to implement them. More or less, it’s like having a coffee-maker integrated into your alarm clock. While many of us would like to have our morning coffee ready in the morning when we wake up, you will need to make sure you have adequate resources on your bed side for optimal functioning of the coffee maker. That apart, if you do not drink coffee in the morning, then having a coffee maker integrated into your alarm clock can often be overkill.
To set things in perspective, we decided to keep things simple, and only talk about who we are, how we can be contacted, and what we do. We wanted to have a small blog to share knowledge, information and news about what’s happening and added simple features that allows the content to be shared along different social networks.
Viewports and fluid design
One of the most complicated aspects of progress in digital media has been the increasing prevalence of mobile based browsers, which have been evolving to consistently provide desktop-like experience for the users. In early years, one could simply host a separate website with limited content to connect with your mobile visitors. In those days, the visitors were predominantly aware about your products and services, and you would like to have a mobile section to provide live updates, news and information.
In recent years, with the growth of the smartphone market, there are increasingly more visitors to your website who are only accessing the web via mobile. Which means, your focus needs to shift towards delivering all content and information to the mobile user, who will not be having a very large screen (small viewport) and possibly even low-bandwidth connectivity. We advocate the use of fluid design, as it allows flexibility for a variety of viewport sizes while ensuring little is sacrificed with regard to content or user experience.
As we progress in the digital age and people continue to collaborate more and more, we thrive on knowledge and critical comments shared by visitors. We enable visitors to provide us feedback on our content, and share it with others online. We invite collaboration aggressively and want you to be a part of our story at the earliest, whether be it as a developer, a client or a simple spectator.
One last thing has always been engaging for people. Whenever we work with you, we strive to innovate and create another service or feature that goes another mile further into enriching visitor or customer experience. We continue to implement new features in our design, such as push notifications, which you will easily be able to experience if you are viewing our website on your desktop Mac via Safari, or Google’s Chrome browser. We are adding features that improve trust and reliability of the information we provide, and build it into the products and services we offer.
What next? In days ahead, we will be working to create solutions that help you cross language barriers and improve accessibility through sustainable tools and techniques in the digital arena. We remain committed to people while we focus on developing new products and services making digital innovation reach every person on the globe.