People are the center of “social” when we are talking about new-age media. That’s how we’d like to define it, because quintessentially social media is not a mere phenomenon that has happened in the last decade with high-engagement sites such as facebook, twitter and youtube coming up.
Social Media is the result of people gaining power over what they read, write, create and share, apart from encompassing other forms of media such as audio, video, telecommunications etc. on not just the internet, but on multiple platforms which can range from sharing content via SMS on traditional 2G platforms, or musical jukeboxes in coffee shops which provide on-demand content for listeners.
You’ll find a lot of references to people on our website, and that’s because we look at people as the most important part of media industry, and in times that are soon to come (if not already here), there will be ever more power in the hands of individuals, to be able to create and share meaningful information with people who matter to them most, along with others they want to collaborate with.